This article is intended for people who use a content management system like WordPress to blog or create & maintain your website, but the overall concepts apply to all web design, regardless of what platform you use to create/manage your website.


  1. Create an ideal webpage structure for easy reading
  2. Maintain style consistency throughout entire site
  3. Help search engines understand what the web page is about

Structure your Web Page Like a Newspaper Article

A few key points:

  • The most important story a newspaper has is on the front page (think home page).  Other articles follow in order of importance.
  • If you were to read only the headings and subheadings of newspaper articles, you would have a fairly decent idea of what the story is about.  If you read the paragraphs below the headings, you get more detailed information as you go.

Use Heading Tags for SEO & Readability

Search engines look at your web page in a similar way – they assume if you put something in a heading tag (h1, h2, etc) then it’s probably important, and is a good indicator on what your web page is about.

If you use a content management system like WordPress, and you just make some words a different color and bigger, that doesn’t make it a heading (as far as a web designer or search engine sees things).  You must actually declare it as a heading tag, which is usually available under the ‘Format’ menu in the editor.

To create a heading tag:

  1. Highlight the words you want to make a heading
  2. Go to ‘Format’
  3. Select the desired heading tag

Typically you have the options for H1 (main heading) all the way through H6 (subheadings).

Why Using Heading Tags vs Manually Styling is Better

Manually styling headings without using heading tags is poor practice for a few reasons, namely:
  • Search engines won’t recognize it as being important text in relation to other paragraph text surrounding it.
  • Far more effort involved up front
  • Far more effort involved if you decide to change the color of every heading site-wide
  • Sloppy HTML

But How Can I Change the Color/Font/Size of the Headings?

Typically, that is a web designer’s job.  The font, color, size, etc of headings are declared in the cascading style sheets for the website.  A style sheet is a separate file that’s included on every page of your website that says, for example: “style all H1 tags as Times New Roman, 20px and blue”.

If you wrap all your main headings and subheadings in heading tags, your web designer can quickly & easily change the color, size, etc of all the heading tags for your entire site in one place, which is certainly easier than going through every single page of your website.

Companion Video

I created a companion video for this tutorial – looking to improve it over time, but this should help out!